JUDY WONG

GLOBAL (2004)

TV / Print / POS / In-store

Celebrities/Models: Beyoncé Knowles, Milla Jovovich, Agbani Darego, Ein Tan, Annette Rosario, Allison Meiresonne

An extensive exploratory and a wide range of conceptual ideas were presented for this revolutionary new foundation launch - working simultaneously with the L'Oreal lab and marketing team. Through numerous focus group testings and many rounds of client marketing debates, the ultimate name winner was “True Match” and the winning campaign idea for the launch was named "Puzzles," as featured here.

BOTTLE PACKAGING: In an ideal process, a product packaging would be available for the start of advertising conceptualization. However, product formula was still being worked on at the labs and product packaging was not yet available. So I designed my own packaging for conceptualization purposes with a minimalist and timeless look. The L’Oreal marketing and management teams fell in love with it and ultimately became the final packaging for the launch of True Match Foundation, as featured here and in stores until this day.

GLOBAL (2005)

TV / Print / POS / In-store

Celebrity & Models: Beyoncé Knowles, Luciana Curtis, Ein Tan, Annette Rosario, Allison Meiresonne

GLOBAL (2005)

TV / Print / POS / In-store

Celebrity & Models: Beyoncé Knowles, Luciana Curtis, Ein Tan, Annette Rosario, Allison Meiresonne

CONCEPT IDEAS for LAUNCH

Prior to the initial launch of True match, an extensive exploratory and rounds of conceptual ideas for the new foundation launch were presented - working simultaneously with the client’s marketing team, as the L'Oreal lab was finalizing the formula.

As the foundation formula was not yet complete and the product packaging was not yet available, I designed the bottle packaging as a working comp for the advertising ideas. The client fell in love with my comp and it ultimately became the final packaging for True Match foundation.

There were two final campaign ideas chosen, namely “Puzzles” and “Complementary.” Both were focus group tested and went through rounds of debates among the client’s marketing team. The winning launch idea went to "Puzzles," as seen in the final published work, and as seen in the beginning of this L’Oreal section.

The 1st Runner-up campaign was the “Complementary” idea as featured in this section. Other favorable ideas are also featured here after the “Complementary” idea. The launch was a huge success. And the category of “shade matching” makeup became popular among many other cosmetic brands. 

Print / POS / In-store

Beyoncé Knowles

Print / POS / In-store

Celebrity: Natalie Imbruglia

GLOBAL

Print / POS / In-store

Print / POS / In-store

Lip Gloss and Lip Shine for the younger target.

Celebrities: Beyoncé Knowles, Milla Jovovich, Natalia Vodianova

Print / POS / In-store

Celebrities: Jennifer Lopez, Vanessa Williams, Heather Locklear

TV / Print / POS / In-store

Celebrity: Jessica Alba

Print / POS / In-store

Celebrities/Models: Beyoncé Knowles, Milla Jovovich, Virginie Ledoyen, Janine Green, Vanessa Williams, Laetitia Casta

TV / Film / Print / POS / In-store

Print / POS / In-store

Concept for a new lower priced nail franchise with a low budget shoot.

single page ad

Concept